Low impact workouts

Adidas asked me to create fun, lighthearted illustrations and a GIF for an editorial article to be published to the adidas blog to educate readers about the importance of active rest days, the benefits of them, and examples of low-impact workouts people can try.

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Gif - Illustration 1

GIF portraying a subject nasal breathing while doing a
low-impact workout (like walking).

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rough animation

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Breathe in Breathe out

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Illustration 2

One image depicting types of low-impact workouts.
Separate the workouts into their own scene,
differentiated by color or background.

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Illustration 3

One image depicting subjects doing low-impact workout
add-ons like stretching and foam rolling. This one can showcase
subjects within the same scene (like a gym, for example).

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early sketches

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Client

DIGITAL | STUDIO A Adidas

 

Directed by

Sören Selleslagh & Neil Verhavert 

Creative direction

Sören Selleslagh & Neil Verhavert 

Art direction

Sören Selleslagh

Animation

Neil Verhavert